recessionary marketing from Hyundai
by admin on Mar.20, 2009, under analytics, consumer trends
Hyundai have been offering people who lease from them a refund should they lose their job…something that’s certainly struck a chord with both consumers and industry commentators. Details at Huffington Post
A difficult one to track the effectiveness of but the likes of Nielsen Buzz have started to show their value for gauging success/value in this area
mobile use down as people look to cut costs
by admin on Mar.20, 2009, under consumer trends
Leave a Comment more...social influence - thoughts from Razorfish
by admin on Mar.13, 2009, under communications, futures
From digital agency Razorfish - their 09 outlook. A lengthy (but well illustrated!) review of the latest trends in digital media and consumer trends from the advertiser, agency and publisher perspectives. Amongst aother things they look at Trends in Social Influence Marketing (for them much more than social networks); the outlookf for search; media on the move; mobile marketing; the future of retail (and the consumer\’s new shopping journey); and \”converged connections\” - moving brands across multiple experiences.
The piece on Social Influence Marketing is well worth reading. I like Shiv Singh’s thinking & writing. Is there another agency that puts out publicly anything akin to or better than this?
Microsoft think we’ll be doing some of this
by admin on Mar.13, 2009, under consumer trends, futures
Productivity Reimagined: Microsoft’s most recent vision of what people will be doing in 2019 - impressive. More details from Office Labs
how we learn
by admin on Mar.13, 2009, under communications, learning
ignore the shitty title, the book’s got some great thoughts on thoughts - as in how we learn and how the brain functions in the learning process
media-meshing
by admin on Mar.13, 2009, under consumer trends, media consumption
some interesting data here from BIGresearch in the U.S. - theyir ongoing SIMM research study looks at simultaneous media consumption, emerging with findings such as “30.2 % (of TV) viewers mentally tune our during commercials”. Good to have some numbers behind what we know we’re all doing every day
